Jun 28, 2022
In Performing Arts Forum
canvas Once your actionable business trends have been explored, it's time to create a new business model canvas, guided by the idea of how a well-resourced SEO agency Banner Design can be shaped in today's world. In short, the Business Model Canvas (BMC) designed by Alex Osterwalder is a strategic tool that helps you showcase an existing business model and make it practical for all agency stakeholders. It is also a tool that lets you think ahead and create patterns between its building blocks of customers, channels, business, revenue, and more. Think about Banner Design the business trends you have discovered This intermediate step is the one we at SEOmonitor have introduced to help you be aware Banner Design of the external forces influencing your choices. So which ones are relevant to shaping a better business model for the agency? For example, in our discussion with TitanGrowth Managing Director Luke Lauer, he mentioned hedging as an interesting risk management trend. In investing, hedging means Banner Design protecting your portfolio by taking an opposite position in a related asset. If you see a negative impact on your current X stock, you do not sell but invest in a different Y stock which will reduce your risk of loss. As an agency, hedging can involve diversifying your client portfolio – because you never know which Banner Design industries might be affected in the future, you can treat your portfolio as an index of multiple sectors to target. Choose customer segments and connect them with your value proposition See how a big trend like remote working can affect both the SEO agency and a Banner Design potential client who had to adopt it. Would they want to work with an agency that has a customer service team covering all time zones? Perhaps you can highlight your distributed team and your expertise in multiple markets as a key proposition, and even target brands that have international coverage. If you choose coverage as your goal, there are a few ways to go about it: attracting more customers, likely from tech and Banner Design e-commerce, or targeting brands that need to make this transition. Attack more verticals than before, to have a diversified portfolio in this respect, and offer them your data know-how. Or, diversify your services, which can become a transition to a more advisory role or an integrated digital marketing positioning – another potential differentiator in today's global marketplace.