Metrics and Benchmarks from a Leading Agency WebEnertia, a San Francisco Latest Mailing Database Bay Area-based digital agency with more Latest Mailing Database than two decades of experience in B2B marketing, uses a core set of metrics for B2B website clients and has Latest Mailing Database identified a couple of specific key performance indicators for lead generation. With all B2B KPI, Web Inertia recommends careful and detailed analysis.
These numbers need to be considered Latest Mailing Database and weighed in the context of the digital marketing landscape as well as the competitive landscape to make sure follow-up actions are appropriate. WebEnertia recommendations include the following core B2B Latest Mailing Database Pages per Session Whereas in B2C a low pages-per-session number may not be cause for concern, in B2B it’s important to give this metric special attention. wix-campaign-article-june-2022 .
Latest Mailing Database When hovering on the low side, low pages per session may signal disruption or lack of clarity to path forward, that design is underwhelming or that the content isn’t engaging and encouraging users to take that next step. Especially when combined with high visit duration, high pages is most often a key indicator of success in B2B website Latest Mailing Database marketing — customers are learning and advancing in a clear, meaningful way. On occasion, a high page per session number may reflect user interaction or user experience problems — users drifting off-path trying to find.